![]() The app and VR glasses brought the tent to life, engaging young and old in the history and story of the Great Exhibition. This exciting digital activation conveyed the wonder of the original exhibition using contemporary innovations and reminded us that the 21st century doesn’t have a monopoly on virtual reality and also that some aspects of digital activations are pretty straightforward – for example you can create your own stereoscopes by standing on one leg! Visitors viewed these via the 1851der app we created, connecting historical innovations to today by turning our phones into Victorian stereoscopes. ![]() Working for the Royal Commission for 1851, we produced used Google Cardboard viewfinders for visitors to view original 3D stereoscopes contributed by the V&A – a type of 3D photography tech presented at the original Great Exhibition in 1851 – alongside NASA’s stereoscopic images of space. That’s why we make an omnichannel content strategy a huge priority. ![]() Authentic original VR – the Victorian stereoscope souvenir of the Great Exhibition of 1851 was the vanguard of virtual reality. 31 Best Digital Marketing Campaigns You Can Swipe 1) Single Grain As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing.
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